collection shop about  HISUI image link news blog MAIL KOSHAS ZEROZEROESUESU ZEROZEROESUESU INC. HISUI
Brand Name :HISUI
 
Designer  :Hiroko ITO
Company name:ZEROZEROESUESU Inc.
 
 
1990  Graduate N.Y Fashion Institute Of Technologies , Wear & Merchandizing course.
 
1994-1998  Work with COMME des GARCONS.
 
1998   Nov  Established OOS/S(ZEROZEROESUESU).
 
1999   July  Start HISUI brand, the Women collection, with concept
 “We can express the feeling of selfmovement from heart with clothing”.
 
1999   Oct   Presentation 2000S/S Collection at Ambiance group exhibition.
 
2000   May  Organize Art & Fashion Event,
 “Today Liberty Exhibition” at ex-Renown Head office Harajuku.
 
2000   Sep  Invited to present her collection by “Who’s Next”, trade show in Paris.
 
2001   Mar   Debut show " a different point of veiw" at Tokyo collection for Fall/Winter.
 
2002-2003   Oct    Present the collection at espace carole de bona trade show in Paris.
 
2003  Oct    Present the collection at DJ showroom in Paris.
 
2003-2006. export to KOKON TO ZAI in Paris.
 
2003-2009   Present the collection at "ROOMS" trade show at TOKYO
「翡翠」という存在感のある美しい石の色のイメージと、英語でJADE(ジェイド)=「じゃじゃ馬娘」
という、違った意味を持つ二面性の面白さがブランド名にこめられています。
着る人が、新しい内面を発見し、楽しい気分、エネルギッシュになる服。 
2way、3wayの服を提案して、着る人との深く、身近なコミュニケーションが出来る服です。