ZEROZEROESUESU INC. HISUI 2010 SS COLLECTION FROM TOKYO-“ PURENESS ” In the midst of the dark clouds of uncertainty which hang menacingly over the world, HISUI stands up to it with the purest colour there is--white. The colour, as if a ray of light shining from thickening clouds, is the straight light of innocence. All patterns are composed of straight lines, creating interesting silhouettes. Various white textured materials used for the clothes indicate the numerous possibilities of white. Silk and satin that have been processed through bonding, illustrates the silhouette of straight lines in a unique manner. By giving ribbon embroidery for summer tweed, we created extra heaviness and expressiveness to the material itself. The mirror decorations are generously used as the symbol of lightness.